Anita Dongre has been a part of the Indian fashion industry for the past 17 years. Anita shot into the limelight in 1999 when she decided to enter the branded market with her western wear pret line for women called AND, AND consists of comfortable, stylish and affordable western wear.

Anita's design philosophy is to create garments that are classic, femimnine, stylish and sensuous. So if skin has to show, it is used discreetly by using transparent net.

Anita was the first Indian designer invited and honoured to showcase her collection at the finale of the CPD Fashion Show.