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Araiya’s reputation is built uponits vibrant styles, colors, fabrics & innovative ensembles, its foundation centered on its sensitive attentiveness to detail. Its philosophy draws inspiration from individual clients, to create signature apparel reflecting its wearer’s unique personality.
The label is the inspiration and aspiration of Arshiya Fakih, who worked to build upon this prized project. Araiya was formally launched in Bombay on November 06 1998 and almost immediately, within weeks of its launch, this brand was among the acknowledged hot and happening ‘top twenty newsmakers’ (Midday, December 1998) as well as becoming the designers of choice for countless celebrities and luminaries such as Malaika Arora, Lisa Ray, Priya Scindia, Rahul Bose, Yana Gupta & Zeenat Aman amongst others.
The overwhelming response to Araiya’s fashion statements prompted the setting up of three outlets in Bombay and numerous showings of its collections.
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| The company designs and produces garments for ad campaigns, special promotions, TV serials and celebrity events. With a current production capacity of over 10,000 pieces per month, it designs and produces garments for established brands such as Shoppers Stop, Pantaloon, Westside etc. The label Araiya is also available at established Design Houses such as Fuel, Mogra, Kimaya, Ogaan and Shopper’s Stop (Buzz) amongst others. Add showings abroad and the design and production of exports to Saudi Arabia, Maldives, South Africa, London and New York and you gain a glimpse into the animated, nonstop activity in and around Araiya. Even so, Arshiya managed time for several appearances on BBC’s Style as well as on Star, FTV, MTV, Channel V, Zee, and others. Their prt line ‘Araiya Funk’ launched in 2005, merely punctuates a moment’s lull in a driven schedule with more in the works... |
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Along with investing her creative forces in Araiya, Arshiya head operations for ‘Provogue’ womens wear (Bombay, 2002-2003). She then moved to Dubai and heads operations for one of Dubai’s largest Indian Fashion House called ‘FAE’ (Dubai, 2004).
Now with Araiya and Araiya Funk available at Malls and Fashion Houses in India and abroad, and with 2005 witnessing Arshiya’s arrival back to Bombay, Araiya is all set to design, delight and deliver... |
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