Fashion Designers Redefining India

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+ Priyanjali Dhariwal

Borrowing from the past to create the future, the Fall/Winter 2008 collection is inspired by a tryst with a long lost romance in the maze of Mahal and pavilions of Jaipur, known as the pink city, where thoughtful architecture blends both Indian and European values.

This collection is addressed to a woman whose footprints are the Globe and heart is Indian. This collection, with tailoring as a key, is built around structured jackets, trousers, overcoats, skirts and dresses that take from day to evening to red carpet.

The prints designed in house are inspired by abstracted roses which are both melancholic and exuberant in heavy and lightweight satins and georgette. Other fabrics used in a palette of peach, fuchsia, silver, red, wine and burgundy are taffeta, Indian silk tweed, wool, silk lurex, georgette, satins and suede.

The surface embellishments developed specifically for this collection ranged from hand made textures to finally crafted embroideries.

Narendra Kumar (Nari) was part of the first ever graduating class from the National Institute of Fashion Technology (1990) while it was still being run in conjunction with FIT, New York and Trent Polytechnic, UK.

After graduating NK worked with some of India's leading designers and embroiders for several years. He also participated in an intensive course on Creative Imaging and Design Presentation for various forms of media at the London Institute, UK, in July 1999.

As one of the first employees of the ELLE magazine in India as the Founding Fashion Editor in 1996, Narendra Kumar Ahmed was intrinsically involved in the conceptualization of the Indian edition of the magazine.

Being a faculty member of NIFT, Mumbai, he was responsible for lecturing advance level students on Garment Manufacturing Tech., Fashion History/ International Fashion Trends and Forecasting, Design Concept, Draping, Pattern making and Fashion marketing.

After acquiring a vast experience in the Fashion business and being associated with magazines like ELLE and VERVE and some of India's foremost brands like Levi's, Raymonds, AND, Reid and Taylor, Wills Sport, Narendra launched his signature label 'Narendra Kumar' in 2002.

In addition, KN's company, Arenah Design Studio, undertakes various corporate identity clothing projects for International companies such as Marriott Group of Hotels, taj group of hotels, HSBC Bank, Kotak Mahindra Bank, Unilever, etc. The company works with some of India's leading textile manufacturers in creating fashion brands and imaging the brands for relevance to the Indian market.