Once upon a time, there lived a girl in a desert kingdom. She roamed the streets full of colours, ornaments, and designs. All that she experienced, she kept away in her treasure chest. The chest transformed into the Pallavi Jaipur label a couple of years ago. A true graduate of her environment, Pallavi is greatly influenced by the art and culture around her. Her treasure chest reveals the exquisite art and craft of Rajasthan for this Spring Summer collection. Fusion of heritage into a contemporary garment for the modern woman in the cascades of colours and textures, this is her ode to the traditional art form.
Pallavi Murdia was raised in Jaipur where she was always exposed to fine art and craft. The cultural context gave her the innate ability to experiment with various materials and colours. She embodied grace and style as she grew up and inspired others to do the same.
Pallavi's determination to pursue fashion was formalized when she joined the National Institute of Fashion Technology (Delhi) in 1998.
She then went on to work for Vandana- Mukesh Luthra's fashion house followed by a brief stint with Malini and Beena Ramani, eminent figures in the fashion industry.
In her spare time she set about assimilating designer clothes from various stores across the country to develop a thorough understanding of trends and patterns that drove this industry. The objective was obviously to get 'Pallavi Design Studio' on the road that personified creativity. A humble beginning in Jaipur at the age of 23 by creating demand from friends and family gave her the knack of making the wearable utterly desirable. One thing led to another and within 2 years she set up a fully equipped production unit complete with artisans, tailors and such like.
Pallavi designs sensual clothing that does not scream for attention. She works with both Indian and western clothing and fusion of both remains her forte. Formals, semi formals, and club wear in crepes and georgettes are interplayed with a mix of brocades, tissues, silks and tie-dyes to create a formidable range. What's more, she has enhanced her skills to highlight embroideries like aari-tari, mirror work, dabka-zardosi, mukaesh, resham, gota patti with sequins, beads and crystals in vibrant colours, the final product being not only appealing but also elegant.
It is serious fashion that she is after. Her aim is to create silhouettes that are timeless and yet very trendy and her vision is to carve a sense of invisible bravado in easy, luxurious and resplendent designs. She describes this rather eloquently- "It's about entering a room feeling six feet tall and lean". She is strikingly confident and wants to build her repertoire steadily and sensibly. She also realizes that there is a long way to go, but the word is out...
