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| am:pm by Ankur & Priyanka Modi |
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| Reconstructing global design sensibilities into understated contemporary elegance, am:pm offers luxury prêt. A label that has gone into a new fashion idiom, it has quietly but surely created a niche appeal. There is a lot of comfort seen in their style and surface effects. Fabrics are elegantly tailored using pure and woven materials. From knits to handicraft and everything in between is used by them, culminating into a new design ethos.� The fluid and clean lines, are worked over in a refreshing colour palette, and have found expression in a subtle interweaving and design confluence. Their designs speak of soft grace, confident subtlety & inherited class. Its brand ethos originates from a heady mix of Indian elements and a strong western influence, to give a very contemporary expression a very global appeal. |
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