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| Ashish, Viral & Vikrant for Virtues |
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| In 2003, Ashish & Viral Parikh of Ahmedabad launched their label ?Virtues?, later on joined by Vikrant. At the moment they sell at over 21 designer stores across the country and abroad. This collection, ?Rainbow Rhapsody? is an expression of distinct colours pouring from the rainbow and creating their unique and solid identities. Rainbow is symbolic to a complete colour palette from black to white. Each colour represents an irregular rhythm to create a Rhapsody. Solid colours are most significant in this collection. High quality Indian Handloom silks are used to create depth and lot of inspiration is derived from geometry and origami. This season we dedicate a part of our collection to Ikat ? a traditional yarn dyed weaving technique that creates dynamic designs with vibrant colours on a loom. |
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