Art of the Trench is a social media platform owned by Burberry. Artofthetrench.com - a site within Burberry.com - is a very simple and beautiful platform for those who love the trench, love to share the trench pictures and the story behind their beloved belted coat. This might sound pedantic but as anyone who owns a trench will testify it as an item of clothing that has a particular character – be that in the way you choose to wear it or the things you choose to do in it. AOTT is a living document of the trench coat and the people who wear it. The project is a collaboration between Burberry and some of the world’s leading image makers including a series of specially commissioned trench coat portraits by Scott Schuman of The Sartorialist and iconic Magnum photographers. You are invited to submit images of yourself and your friends wearing the Burberry trench coats either by uploading directly to Art of the Trench or posting from your iphone Instagram app, thus creating a body of images reflecting personal style from across the globe. Going forward the idea is that people will upload their own photos with comments, (other users can comment also), building the site into a forum and an ongoing archive devoted to the trench.
